The Composable Content guide / Composable content for marketers / Chapter 6
Composable content for marketers
Summary
Composable content opens up new ways of working for the entire digital team.
In this chapter, you’ll find resources for marketers and other content creators who want to know what composable content does for them. You’ll see how composable content helps marketers spend more time doing what they love and removes the obstacles that slow them down.
It’s time to say goodbye to endless tickets and long developer queues, and welcome in a new era of content management that empowers marketers with the tools they need to deliver amazing experiences quickly and seamlessly.
Resources for marketing teams
An introduction to composable content
Enjoy a candid conversation about composable content in this webinar featuring Liz Miller of Constellation Research, Justin Gonzalez of Block, and Contentful’s Nicole France. Drawing from their own experiences, these speakers share a refreshing take on how composable content solves common marketing challenges.
Justin, Liz, and Nicole bring a sense of humor to the conversation, making this an ideal listen over lunch or on your commute. You’ll learn how composable content improves personalization, accessibility, consistency, and engagement, and chuckle along as Liz Miller begs us to “stop the random acts of customer experience.”
The marketer’s guide to composable content
Written for marketers, by a marketer who loves composable content, this guide takes a deeper dive into what composable content has to offer.
In this guide, we look at why marketers love composable content. Each section covers a key benefit of composable content:
Making omnichannel marketing easier.
Organizing content from multiple sources for ease of use and reuse.
Balancing creative freedom with strategic guardrails.
Ensuring your most innovative experiences are consistently on brand.
Integrating your creativity with emerging technology so you always have the tools you need.
Download the marketer’s guide to composable content.
Composable content strategies for digital teams
Composable content changes the way marketers build digital experiences and offers new ways for people to work together across the organization. In this guide, you’ll get a big-picture view of how composable content can transform your organization, unlocking speed, creativity, and more ROI on tech investments.
We’ll give specific examples of how you can transform people, processes, and technology to modernize workflows and deliver impactful digital experiences.
Download your guide to modern workflows for digital teams.
Up next: Composable content for developers
Composable content for developers: Access resources to help you begin using Contentful to create adaptable and scalable digital experiences.
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Meet the authors
Lisa Lozeau is an expert in content strategy, content creation, and content marketing, where she has utilized these skills as a writer at Contentful for over 6 years. She has led marketing programs across several industries on a variety of platforms. Well-versed in the limitations of traditional CMSes, she is passionate about innovative solutions.
