What you'll learn in this webinar
How far is too far?
The work worth protecting from automation isn't obvious until it's gone. How two leaders are navigating autonomy, judgement, and what it means to build a team around both.
Who's in charge of all this?
When AI goes sideways, someone has to answer for it. A hard look at the accountability map and who makes the calls when the stakes are high.
Can AI get you wrong?
AI is forming a picture of your organization right now. Whether it's accurate is a different story, and one you can actually do something about.
New research on the questions AI forces organizations to answer
In partnership with Atlantic Insights, the market research division of The Atlantic, our latest report maps how AI systems are changing the way organizations make decisions and define authority.
Meet the presenters
Elizabeth Maxson
Chief Marketing Officer
Contentful
Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world.
Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences.
Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy and drove end-to-end marketing initiatives. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition, as well as spearheaded Strategic Technology Partnerships marketing, launching critical relationships with industry giants such as AWS, Google Cloud, Alibaba, Apple, and many others.
She carries a BAA in Facility Management and Marketing from Central Michigan University.
Alice McKown
Publisher and Chief Revenue Officer
The Atlantic
Alice McKown is the Publisher and Chief Revenue Officer at The Atlantic.
She leads commercial revenue for the entirety of the organization, which is inclusive of sales, marketing, and the industry-leading creative studio, Atlantic Re:think. She also oversees AtlanticLIVE, The Atlantic’s award-winning experiential events division, and IP, entertainment, and creative development. McKown spent the past two decades at Condé Nast building and evolving the businesses of such publications as Vanity Fair, The New Yorker, GQ, and WIRED. Most recently, she was head of marketing for Conde's Culture Division, which includes The New Yorker, WIRED, Pitchfork, Teen Vogue, Ars Technica, and them, as well as the automotive, entertainment, and business/tech/finance ad categories. As the associate publisher of Vanity Fair, McKown drove significant revenue through the transformation of its digital and experiential business, including the Vanity Fair Oscar Party and the New Establishment Summit. Prior to that, she led sales at Vanity Fair, GQ, and Condé Nast Traveler.
