Behind the build
Inside ZoomInfo’s web transformation
Webinar
Recorded on Aug 26, 2025
Two-week turnaround for a simple CTA change? ZoomInfo said never again. Get a behind-the-scenes look at how they conquered content bottlenecks, embraced AI, and gave marketers the power to move at speed.
About the webinar
If your content feels slow, scattered, or stuck in someone else’s queue, you’re not alone. ZoomInfo was there. Then they fixed it.
In this 30-minute session, ZoomInfo’s Sr. Product Manager, Leah Wilson-Duff, and Contentful’s VP of Product Marketing, Kemberly Gong, look at how ZoomInfo overhauled its content operations – cutting campaign turnaround time by 40%, publishing pages without dev help, and moving 10x faster on high-impact pages.
You’ll hear:
What to fix first when content ops are slowing you down
How to personalize at scale — without piling on process
How AI can cut busywork and help you move faster
The real story behind ZoomInfo’s transformation — and what your team can take from it
Meet the presenters
Kemberly Gong
VP, Product Marketing
Contentful
Leah Wilson-Duff
Sr. Product Manager
ZoomInfo
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