Experience Tour - Zurich
An exclusive fusion of fine dining, innovation, and AI-powered personalization.
In-person event
17:30 CEST
Kochraum
An ultra-exclusive evening of storytelling, creativity and AI-powered transformation – featuring luxury leaders like Breitling, dormakaba, and a one-of-a-kind culinary experience at Zurich’s Kochraum - created by the incredibly innovative Indulge dining team.
About the event
This isn’t just another dinner. It’s a fully immersive, multi-sensory fine dining experience, built to spark creativity and bold conversations around what’s next in personalised digital experience.
On June 26, we’re gathering a hand-selected group of senior digital and marketing leaders in Zurich for an evening that blends innovation and taste – all in a space designed to awaken your senses and challenge how you think about content, AI and customer experience.
Each course will take you deeper into the story – from interactive cooking moments to tasting games, this is experiential dining with purpose. And it’s the perfect setting to explore what it really means to connect with modern audiences.
Here’s what you can expect:
AI and personalisation, reimagined
Get inspired by real-world case studies and exclusive content strategy insights from global brands reshaping their digital ecosystems.
Luxury at scale with Breitling
Discover how Breitling creates local digital experiences across 40+ markets while preserving its luxury legacy and reshaping personalization for future premium customers.
AI-localisation with dormakaba
Discover how dormakaba modernised their global web presence with AI – enabling 20+ editors across 30 countries to deliver consistent content experiences at scale.
Personalisation & trend forecast
Join an intimate panel discussion featuring Irina Botea, personalisation expert at Contentful, as we explore what’s next in building smarter, more meaningful content for global audiences.
A multi-sensory culinary journey
Led by Indulge's renowned team, this innovative dining experience fuses storytelling with fine cuisine. Each course includes a mini cooking class and surprising flavor combinations that delight the senses.
Real connections
This is an exclusive guest list of senior peers – the decision-makers and digital disruptors shaping content, commerce and customer experience in EMEA. You’ll share a table with people who get it.
Why attend:
Step into an immersive fine dining experience designed to connect the dots between creativity, content and customer experience.
Get behind-the-scenes insights from iconic brands like Breitling and dormakaba
Explore how AI, localisation and personalisation are converging to shape the future of digital.
Walk away with new inspiration, new connections, and a new way of thinking about how your brand shows up online.
Register your interest: This exclusive, invite-only event has strictly limited spaces. Submit your details today, and a member of our team will personally confirm your place.
Event details:
Where: Kochraum Baslerstrasse 73, CH-8048 Zurich
When: Thursday, 26 June 2025
Time: 5:30 – 10:00 p.m. CEST
Who: Strictly limited – Senior digital, content and marketing leaders by invitation only.
Meet the panelists
Irina Botea
Director, Product Marketing
Contentful
Michele Lo Forte
Global Head of E-Commerce and Digital Customer Engagement
Breitling
Pablo Gonzalez-Cela
Global Lead Digital Platforms
dormakaba
