The Personalization Playbook
Where to begin and how to scale
Personalization shouldn’t feel paralyzing. If you're overwhelmed by where to start, you’re not alone. This 30-minute crash course cuts through the chaos. Learn how to build a scalable foundation — and finally bring your personalization plans to life.
About the webinar
Need to personalize your homepage hero? Target an upcoming campaign by persona? Differentiate first-touch experiences from returning customers?Â
Endless personalization possibilities. No clear starting line. Sound familiar?
In just 30 minutes, you’ll get a practical playbook, real examples, and the confidence to move from “what if” to “what’s next.” See how leading teams are scaling personalization with Contentful – without overhauling their entire stack.Â
You’ll walk away with:
Your first move — what to personalize right now and who should lead it
How to fold personalization into your team’s everyday flow, not bolt it on
Scalable recommendations to use across various use cases and audiences
Where AI can cut the busywork and boost your speed
Meet the presenters
Gabriel Dillon
GTM Lead, Personalization
Contentful
Esat Artug
Product Marketing Manager
Contentful
Transform your content with Contentful
We’re unveiling new features and new partnerships that enhance the way your organization builds, without compromise.