AB Tasty

About the AB Tasty app

With the AB Tasty app, you can link different Contentful entries to each variation of an AB Tasty experiment in just a few clicks. This empowers content editors and marketers to test headlines, promotional banners, product descriptions, and more—autonomously and at scale. Key Benefits: Empower Your Marketing Teams: Enable non-technical users to create and manage A/B tests and personalizations directly from the Contentful UI, reducing reliance on developers. Accelerate Your Optimization Velocity: Drastically reduce the time it takes to launch experiments on structured content. Go from idea to live test in minutes, not days. Eliminate Manual Errors: By linking content entries directly to experiment variations, you ensure consistency and remove the risk of manual implementation errors. Gain Full Visibility: See which content is part of an experiment and view its status directly within Contentful, improving transparency across teams. How It Works: Install the App: Add the AB Tasty app to your Contentful space and authenticate with your AB Tasty account. Link Your Experiment: In the Contentful entry editor sidebar, select the AB Tasty Feature Experimentation campaign you want to run. Map Your Content: Assign a different Contentful entry to each experiment variation. Publish and Go Live: Once your content is published, AB Tasty’s SDKs will automatically display the correct content variation to each user. Requirements: A Contentful account. An AB Tasty account with the Feature Experimentation module enabled. Ready to build better digital experiences, faster? Install the AB Tasty app and start experimenting today!

Features

• Empower Your Marketing Teams: Enable non-technical users to create and manage A/B tests and personalizations directly from the Contentful UI, reducing reliance on developers
• Accelerate Your Optimization Velocity: Drastically reduce the time it takes to launch experiments on structured content
• Go from idea to live test in minutes, not day
• Eliminate Manual Errors: By linking content entries directly to experiment variations, you ensure consistency and remove the risk of manual implementation error
• Gain Full Visibility: See which content is part of an experiment and view its status directly within Contentful, improving transparency across teams.

Requirements

To use this app, you will need:

• A Contentful account
• An AB Tasty account with the Feature Experimentation module enabled

Screenshots

Version History

Version 1.0.9 - March 25th, 2024

• Dependency upgrades

Version 1.0.3 - January 9th, 2024

• Dependency upgrades

Version 1.0.0 - December 6th, 2023

• Use Forma 36 components to render assets
• Add additional metadata to menu