Contentful Achieves the new AWS Advertising and Marketing Technology Competency for Digital Customer Experience

November 30, 2023

Contentful empowers digital teams to collaborate, craft and deliver impactful digital experiences faster and at scale

DENVER and SAN FRANCISCO and BERLIN, Nov. 30, 2023  – Contentful, a leading composable content platform for digital-first business, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes Contentful for its expertise in providing customers with a composable content platform that empowers digital teams to collaborate, craft, and deliver impactful digital experiences faster and at scale.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising, or marketing technology providers, and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Contentful is powered by AWS to support use cases in this industry.

In today’s digital-first world, content is at the heart of the customer experience. For marketers, this means they must achieve their goals with consistent, on-brand content across an ever-evolving landscape of digital channels – all the while delighting customers at every touchpoint. The Contentful® Composable Content Platform, powered by AWS, makes it faster and easier for digital teams to build and deliver impactful experiences across all digital channels. Contentful empowers the entire digital team - including marketers, designers and content creators - to collaborate, experiment, and iterate more effectively while ensuring content accuracy and brand consistency. This enables marketers to accelerate creativity and bring their ideas to market with the speed and scale required in today's competitive market.

Achieving the AWS Advertising and Marketing Technology Competency differentiates Contentful as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

“Contentful is proud to achieve the AWS Advertising and Marketing Technology Competency – a designation that supports our customers as they make mission-critical decisions about the best software solutions to meet their needs,” said Steve Sloan, CEO of Contentful. “This achievement validates our commitment to helping our customers build the innovative content-rich digital experiences that are required to compete in today’s complex, digital-first marketplace.”

“Contentful helps our entire team, from designers to marketers, work together more effectively. When paired together with Vercel’s Frontend Cloud and Next.js, it’s a perfect match for headless that enables us to create and deliver experiences faster,” said Lee Robinson, Vice President of Developer Experience, Vercel.

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions and/or services offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Contentful.

To learn more about Contentful and AWS visit

About Contentful

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. For more information, visit

Contentful, the Contentful logo, and other trademarks listed here are registered trademarks of Contentful Inc., Contentful GmbH and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

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