Contentful Announces Contentful Composable Storefront for B2C Commerce on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

July 25, 2023

Contentful launches Contentful Composable Storefront for B2C Commerce on Salesforce AppExchange, enabling efficient content connection, creation, and extension, and personalized, omnichannel experiences.

DENVER and SAN FRANCISCO and BERLIN, July 25, 2023 – Contentful today announced it has launched Contentful Composable Storefront for B2C Commerce on Salesforce AppExchange, empowering customers to connect, create, and extend content more efficiently, improve conversion and brand loyalty, and launch personalized, omnichannel experiences in minutes.

Contentful Composable Storefront for B2C Commerce is currently available on AppExchange at

Contentful Composable Storefront for B2C Commerce

The Contentful Composable Content Platform gives teams the freedom and control necessary to deliver agile, seamless commerce experiences through modular, structured, and intelligent content that can be orchestrated from multiple sources and reused on any platform or channel. Key benefits include:

- Easily stage experiences and make changes in minutes, rather than days, and without having to rely on IT.

- Deliver commerce experiences quickly by orchestrating and structuring digital and product information from any system via APIs, to increase conversion.

- Drive incremental revenue while increasing customer loyalty through consistent content across the entire commerce experience.

- Maximize existing Salesforce investments by building out a rich, integrated set of customer experiences without a costly replatform. 

Comments on the News

- “We are proud to help our mutual customers ease the transition to a modern, composable content approach,” said Steve Sloan, CEO of Contentful. “Merchandisers and marketers using Contentful and Salesforce Composable Storefront will be able to quickly and easily make changes across channels, allowing them to build any digital experience imaginable and become more competitive in today’s complex and fast-paced e-commerce environment.”

- “Contentful is a welcome addition to AppExchange, as it accelerates business transformation for customers by enabling delivery of digital experiences faster and at scale, making their content a strategic business asset,” said Alice Steinglass, Executive Vice President of and General Manager, Platform. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

About Salesforce AppExchange 

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 11 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. 

Additional Resources

- To learn more about the partnership or request a demo, visit

- Follow Salesforce on LinkedIn and Twitter.

- Follow Contentful on LinkedIn and Twitter.

Salesforce, AppExchange, and others are among the trademarks of, inc.

About Contentful

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. For more information, visit

Contentful, the Contentful logo, and other trademarks listed here are registered trademarks of Contentful Inc., Contentful GmbH and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

Media Contact
Laura Ruark
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