Contentful Brings Modern Composable Content Capabilities to Salesforce Composable Storefront

July 25, 2023

Contentful partners with Salesforce, offering pre-built content management integrations for Salesforce Composable Storefront, easing the transition to a modern content approach without platform changes.

Contentful is proud to announce its partnership with Salesforce, which brings pre-built best-in-class content management integrations to the Salesforce Composable Storefront, helping customers easily begin their transition to a modern content approach without having to completely change platforms. By incorporating a composable architecture using Salesforce and Contentful, customers have more control over their commerce experience to deliver agile, seamless customer experiences across every channel. 

In an era where content is the customer experience, it is important for organizations to find composable solutions that are easy to adopt, and can empower their digital teams to create, collaborate, and scale multi-brand, multi-channel, and multi-region digital experiences. According to the latest Salesforce State of Commerce Report, 77% of commerce leaders agree that headless commerce gives them increased agility and drives growth. In addition, 80% of businesses reported plans to implement a headless architecture in the next two years. 

Contentful enables agile, seamless commerce experiences

As a trusted partner of the Salesforce Commerce Cloud ecosystem, the Contentful® Composable Content Platform makes content accessible for any digital experience through a composable approach leveraging headless capabilities. Pairing Contentful’s composable architecture with the Salesforce Composable Storefront gives teams the freedom and control necessary to deliver agile, seamless commerce experiences through modular, structured content that can be orchestrated from multiple sources and reused on any platform or channel. Marketers and merchandising teams will be able to make changes in minutes, without having to rely on IT, empowering teams to drive incremental revenue while increasing customer loyalty through consistent content across the entire commerce experience. 

“We are proud to help our mutual customers ease the transition to a modern, composable content approach,” said Steve Sloan, CEO of Contentful. “Merchandisers and marketers using Contentful and Salesforce Composable Storefront will be able to quickly and easily make changes across channels, allowing them to build any digital experience imaginable and become more competitive in today’s complex and fast-paced e-commerce environment.”

Contentful partner network accelerates time to market

A number of leading Salesforce digital agency partners are developing solution accelerators with Contentful and the Salesforce Composable Storefront, including Astound, DEPT, and Hero Digital – all leading Salesforce digital agency partners – to develop solution accelerators with Contentful and the Salesforce Composable Storefront to accelerate time to market. Hero Digital’s CEO, Jay Dettling says, “As a Salesforce Commerce partner, more of our clients want a future-fit tech approach that is composable to enable their companies to quickly reconfigure architectures and capabilities to meet evolving customer and employee needs with adaptivity and speed. Contentful plus the Salesforce Composable Storefront provides our clients with the tools they need to create the most value for their companies and customers.”

Customers can get started by downloading the Contentful Composable Storefront for B2C Commerce app on the Salesforce AppExchange, announced today. To learn more about the partnership or request a demo, visit

About Contentful’s Partner Ecosystem

Contentful works with both solution and technology partners all over the world to help customers deliver world-class, content-driven digital experiences that support their business goals. In today’s composable landscape, Contentful’s strong partner ecosystem – made up of industry experts from leading agencies and consultancies, as well as other best-in-class technologies – enables organizations to deliver the compelling, personalized experiences that customers demand.

About Contentful

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. For more information, visit

Contentful, the Contentful logo, and other trademarks listed here are registered trademarks of Contentful Inc., Contentful GmbH and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

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