How TELUS Digital and Contentful collaborate to drive business growth and client success
Published on August 4, 2026
When evaluating technology partners like Contentful, digital transformation agencies look for a platform that checks all of the boxes: flexible, enterprise-ready, and trusted by customers. But the platform is only part of the equation. The right partner should also help agencies grow their business through collaborative sales engagement, shared expertise, and new opportunities to build pipeline. That’s exactly what leading digital transformation agency TELUS Digital found in Contentful.
From happy customer to trusted partner
As one of the world's largest digital transformation companies, TELUS Digital helps organizations around the world deliver connected digital experiences across web, mobile, AI, and CX. Because its business depends on recommending the right technologies to customers, every platform the agency backs has to prove itself in the real world, and TELUS Digital saw that from Contentful firsthand.
TELUS Digital's relationship with Contentful was years in the making. Before the companies formalized their partnership, Contentful was already the CMS of choice for telus.com, giving the team firsthand experience with the platform. At the same time, the acquisitions of WillowTree and DefinedLogic brought together two well-established Contentful practices under the TELUS Digital umbrella. Together, those experiences made Contentful the company's preferred composable DXP partner and laid the foundation for a formal partnership in 2025.
Today, that partnership is helping TELUS Digital provide customers with modern, reliable experiences, while increasing their client win rates and growing pipeline.
Composability — the heart of modern digital experiences
While TELUS Digital remains technology agnostic, partnering with industry leaders including AWS, Google Cloud, and Microsoft Azure, Contentful is a composable DXP used for many enterprise engagements.
The reason comes down to composability. Unlike traditional closed monolithic platforms that bundle every capability into a single suite, Contentful's API-first architecture integrates with the technologies organizations already rely on. That gives customers the flexibility to connect best-of-breed tools, from Salesforce and Braze to Snowflake and Databricks, without replacing their existing technology stack.
“Composable technologies are what most companies are reaching for now. They're nimble enough to work for a mid-market enterprise or startup, but they can also be scaled to support some of the largest enterprise organizations in the world.”
Cory KazarVice President of Partnerships and Alliances
TELUS Digital
For TELUS Digital, that flexibility translates into a wide range of customer solutions. The team uses Contentful as a CMS to solve various client needs — from enterprise websites and mobile applications to personalizing experiences, helping internal organizations manage content centrally while delivering it seamlessly across channels.
Close collaboration delivers better outcomes
For TELUS Digital, the biggest advantage of becoming a Contentful Solution Partner is the close collaboration and shared expertise that frames each engagement.
Rather than connecting after a deal is won, Contentful and TELUS Digital work together at the earliest stages of the buyer's journey, during account planning and mapping. This creates a consistent customer experience while helping both organizations develop stronger implementation strategies from the start.
“When we align early, we greatly improve our chances of winning,” shared Kazar.
“Contentful is a top partner in our Digital Marketing practice. From the partner team to the sales team, the people I interface with are just phenomenal and very open to collaborating, which you don’t always see in the SaaS space.”
Cory KazarVice President of Partnerships and Alliances
TELUS Digital
Some of TELUS Digital and Contentful’s most recent wins include landing several digital banking projects for large financial service companies, a mobile app for a popular fitness brand, and various projects for clients in the healthcare sector.
Building pipeline from joint marketing opportunities
The partnership continues to create value for TELUS Digital beyond actual implementation projects.
By becoming a partner, TELUS Digital has earned a place in Contentful's Solution Partner directory and has been featured in case studies available on the Contentful website. Exposure via these digital spaces is generating new opportunities for TELUS Digital, helping prospective customers discover the company's expertise as they evaluate Contentful for their own digital transformation initiatives.
“Contentful is one of the best composable DXPs out there, and its tremendous market share is proof, “ said Kazar, highlighting the visibility TELUS Digital has gained since onboarding as a partner.
For digital consultancies looking to build a scalable, composable practice, partnering with Contentful offers a true competitive advantage. Learn more about becoming a Contentful Solution Partner.
