Automations and Workflows

Automate the boring bits, celebrate the big wins

Editorial workflow diagram showing four steps: German translation, review translation, publish entry, and workflow complete with Slack notification

The perks of putting workflows on autopilot

Scale without stress

Automations handle steps like tagging, updates, and approvals so workflows stay smooth at any scale.

Reclaim your time

Automate tasks like publishing, notifications, and translations so your team can focus on creative work that moves the needle.

Pain-free compliance

Built-in checks and approvals help you publish faster while keeping content consistent, compliant, and on brand.

The future of content operations is here

Automations and Workflows are more than features — they’re the new operating system for digital experiences. Replace manual steps with seamless flows that help teams launch faster, collaborate effortlessly, and scale without limits.

AI Actions that kick workflows in high gear

Bring the power of AI directly into your content flows for speed and quality at scale.

  • Generate metadata, alt text, and summaries instantly

  • Run grammar, brand, or compliance checks before publishing

  • Scale global operations with AI-enhanced workflows

Interface showing three AI action cards with icons for metadata generation, brand consistency checking, and content rewriting features

Keep workflows in check without losing momentum

Bring structure and clarity to every project so content moves smoothly from idea to approval.

  • Define clear review paths that eliminate bottlenecks

  • Keep everyone accountable with visibility into progress

  • Bring reviews, approvals, and publishing into one place instead of juggling email chains and spreadsheets

Workflow history timeline showing three stages: Add content to Marketing review to SEO review to Publish live, with timestamps and profile avatars

Stay aligned with real-time notifications

No more missed handoffs or stalled projects — the right people get looped in at the right time.

  • Alert reviewers automatically when content’s ready

  • Send Slack or email pings to keep launches moving

  • Replace check-ins with built-in accountability

Communication options showing Slack, Microsoft Teams, and Email messaging channels with green status indicators

Accelerate impact with automations

Let the system handle the repetitive steps so your team can focus on the work that matters.

  • Configure flows with triggers, conditions, and actions in minutes

  • Automate publishing, tagging, updates, and more — no code required

  • Free up time for strategy, creativity, and storytelling

Made to make every role shine

Marketers

Focus on creativity instead of chasing approvals. Automate reviews, publishing, and launches with AI suggestions and notifications to keep work moving.

Web teams

Launch faster without losing control. Standardize workflows across regions, maintain consistency and compliance, and cut down manual updates with scheduled automations.

Developers

Empower teams without extra overhead by replacing brittle scripts with no-code automations and focusing on high-impact builds.

Docusign

"Contentful and AI Actions are enabling our global team to scale quickly while creating differentiated experiences. By automating some of these tasks, our web ops team has bandwidth for higher-impact work."

Michael Luzmore

Product Manager

Contentful customers embracing automation and workflows

Ruggable logo

Ruggable rolls out an efficient way to manage Black Friday and personalization with Contentful

25%

increase in conversions

7x

increase in CTR

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More ways to succeed with Contentful

No matter what your business goals are, get more value out of your digital experiences with our platform.

Enterprise

Scale content with confidence. Discover how Enterprise teams use Contentful to launch faster, stay compliant, and grow without limits.

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    Personalization

    Empower your business to deliver highly targeted content that drives engagement, increases conversions, and enhances customer loyalty.

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      Multi-brand, multi-product

      Free your business of constraints. Orchestrate vivid digital experiences across all of your channels from one streamlined interface.

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        Automation and workflows resources to get you started

        Practical playbooks and pro tips for smoother digital launches.

        See Contentful Personalization in action

        AI Suggestions

        Empower teams to deliver hyper-personalized experiences effortlessly by delivering the right message to the right audience at the right time.

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          Insights

          Use in-depth analytics to inform your decision-making, guide your personalization strategy, and drive higher conversions.

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