Structured content models
You need a box to think outside of the box
The foundation of scalable creativity
Launch campaigns faster
Reuse approved, on-brand components instead of rebuilding content each time.
Maintain brand consistency
Predefined structures keep everything on-brand across regions and channels.
Future-proof your content
Structure today’s content for tomorrow’s channels, tools, and AI workflows.
Build a structured foundation that powers every experience
Your team’s momentum starts here. More than a framework, your content model powers faster launches, more consistent storytelling, and scalable digital experiences.
Bring your structure to life visually
Build and visualize your content architecture as a team without any guesswork. Contentful’s visual modeler aligns marketing, design, and devs teams around one shared blueprint.
Drag-and-drop interface for building and editing models
Share and clone content models across spaces for easier governance at scale
Create and reuse content everywhere
Build on brand experiences without rebuilding the wheel every time. Define and reuse articles, banners, or CTAs and maintain content consistency easily.
Standardize structure and naming conventions across all content types
Reuse approved content blocks reduce duplicative work and enable teams to move faster
Connect your entire content universe
Link entries together into a content graph that keeps updates and relationships consistent across every channel. With structured references and flexible APIs, content can be pulled in anywhere.
Easily connect related entries like authors, products, and CTAs
Instantly deliver content to any channel via APIs across web, app, or emerging experiences
Built-in quality and compliance
Keep your brand protected as you scale. Use validations, access controls, and templates to enforce standards and governance for utmost peace of mind.
Apply validation rules to keep your brand consistent
Control who can view, edit, or publish content types and spaces
Built to make silos a distant memory
Marketers
Launch faster with reusable, on-brand content blocks.
Web teams
Build once and deliver everywhere through predictable, structured APIs.
Content editors
Create confidently within structured templates and linked components.
"When you don't have to recreate content all over the place, it breeds consistency and reuse. That has been a big unlock of success for us."
Head of UX/UI Design
On
Contentful customers embracing translation at scale
More ways to succeed with Contentful
No matter what your business goals are, get more value out of your digital experiences with our platform.
Structured content resources to get you started
Explore more ways to turn your team’s big ideas into reusable digital experiences.
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