White Paper

Content as currency: How agile ecommerce is transforming retail

What's inside

What's inside

The need for personalization, omnichannel and speed are driving the move towards agile ecommerce. The quest to deliver the right content, to the right customer at the right time means more teams are collaborating on the customer journey, while simultaneously adding more channels and devices to the mix.

To support agile teams, industry leaders are trading these systems for purpose-built technology stacks comprised of tools that are flexible enough to serve multiple teams and integrate well with each other. Legacy solutions can’t keep up with the demand to deliver across more channels faster and the need to integrate with multiple systems.

Read the report to:

  • Discover which ecommerce industry leaders are embracing integrated tech stacks

  • Recognize strategies leaders leverage to enable agile, scalable workflows

  • Explain why integration supports agile ecommerce

  • Quantify how a modern content solution can help scale your business

Download the report to discover how to enable your ecommerce initiatives to move faster and iterate and scale quickly.

Download the white paper

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How Contentful changes the game
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