Loblaw’s Playbook on How to Scale Digital Strategy


The builder ethos, which holds that digital builders ideate and develop great customer experiences, is a mindset activated by digital factories. These digital factories, which are incubators of digital innovation, are tasked not with organizing digital strategy, but rather digitizing business strategy. 

For successful digital transformation, organizations must internalize the builder ethos. In July, Paul Biggs, Director of Product Marketing, and Dion Hinchcliffe, Constellation Analyst, discussed why builders are heroes of the digital-first era and what the next generation of leadership supporting these technical and creative team members should look like.

With the right people and technology at play, your organization can focus on the playbook.  Loblaw digitized their business strategy with a playbook anchored by Contentful. They’ve scaled content across teams and have replaced departmental boundaries with linear workflow. Now, Loblaw teams work in an environment where information is implicitly and explicitly shared, empowering both technical and non-technical builders to collaborate seamlessly.

Key takeaways:

  • Learn how Loblaw utilized APIs, design systems, content repositories and cloud-based solutions to build and manage their digital platform

  • Hear about the challenges Loblaw faced during their digital transformation and how Contentful’s global marketing, ecommerce and knowledge bases use cases lead to a solution

  • Get an overview of Loblaw’s best practices for scaling digital operations

Recorded on
September 14, 2021
58 minutes
Watch now

By submitting the form, you agree to our Terms of Service and acknowledge our Privacy Policy.


Johanna Hyde
Senior Product Marketing Manager
Jerrold Litwinenko
Director, Digital Experiences
Magda Vasinkova
Senior Product Manager
Webinar Partners


Contentful top picks

Whitepaper: The 7 dimensions of scale
How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Whitepaper: The modern website strategy guide
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle