Webinar

Loblaw’s Playbook on How to Scale Digital Strategy

About

The builder ethos, which holds that digital builders ideate and develop great customer experiences, is a mindset activated by digital factories. These digital factories, which are incubators of digital innovation, are tasked not with organizing digital strategy, but rather digitizing business strategy. 

For successful digital transformation, organizations must internalize the builder ethos. In July, Paul Biggs, Director of Product Marketing, and Dion Hinchcliffe, Constellation Analyst, discussed why builders are heroes of the digital-first era and what the next generation of leadership supporting these technical and creative team members should look like.

With the right people and technology at play, your organization can focus on the playbook.  Loblaw digitized their business strategy with a playbook anchored by Contentful. They’ve scaled content across teams and have replaced departmental boundaries with linear workflow. Now, Loblaw teams work in an environment where information is implicitly and explicitly shared, empowering both technical and non-technical builders to collaborate seamlessly.

Key takeaways:

  • Learn how Loblaw utilized APIs, design systems, content repositories and cloud-based solutions to build and manage their digital platform

  • Hear about the challenges Loblaw faced during their digital transformation and how Contentful’s global marketing, ecommerce and knowledge bases use cases lead to a solution

  • Get an overview of Loblaw’s best practices for scaling digital operations

Recorded on
September 14, 2021
Duration
58 minutes
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Speakers

Johanna Hyde
Senior Product Marketing Manager
Contentful
Jerrold Litwinenko
Director, Digital Experiences
Loblaw
Magda Vasinkova
Senior Product Manager
Loblaw
Webinar Partners

Loblaw

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