Loblaw’s playbook on how to scale digital strategy


Digital-first playbook: Part 2 — This second part of our "Digital-first playbook webinar series" dives deep into the "playbook" chapter of a new and modern digital playbook.

The builder ethos, which holds that digital builders ideate and develop great customer experiences, is a mindset activated by digital factories. These digital factories, which are incubators of digital innovation, are tasked not with organizing digital strategy, but rather digitizing business strategy. 

For successful digital transformation, organizations must internalize the builder ethos. In the second installment of this webinar series, Paul Biggs, Director of Product Marketing, and Dion Hinchcliffe, Constellation Analyst, discussed why builders are heroes of the digital-first era and what the next generation of leadership supporting these technical and creative team members should look like.

With the right people and technology at play, your organization can focus on the playbook.  Loblaw digitized their business strategy with a playbook anchored by Contentful. They’ve scaled content across teams and have replaced departmental boundaries with linear workflow. Now, Loblaw teams work in an environment where information is implicitly and explicitly shared, empowering both technical and non-technical builders to collaborate seamlessly.

Key takeaways:

  • Learn how Loblaw utilized APIs, design systems, content repositories and cloud-based solutions to build and manage their digital platform

  • Hear about the challenges Loblaw faced during their digital transformation and how Contentful’s global marketing, ecommerce and knowledge bases use cases lead to a solution

  • Get an overview of Loblaw’s best practices for scaling digital operations

About the Digital-first playbook webinar series

While many companies have adopted a digital-first mindset, they’ve yet to embrace the modern playbook to go digital-fast. In this three-part webinar series, we share insight on how to successfully carry out digital transformation and go to market faster by embracing the builder ethos and adopting emerging digital leadership principles.

Here’s a look at the topics and speakers featured in each installment:

  • People — Constellation Research helped us kick off the series with a discussion on digital builders and the next generation of digital leaders. 

  • Process — Canadian food and pharmacy leader, Loblaw, joined our second installment and shared its enterprise-level playbook for scaling digital strategies. 

  • Platform – We round out the three P’s by diving into the last component of the new digital playbook — platform building and assembly.

Recorded on
September 14, 2021
58 minutes
Watch now

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Johanna Hyde
Senior Product Marketing Manager
Jerrold Litwinenko
Director, Digital Experiences
Magda Vasinkova
Senior Product Manager
Webinar Partners


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