Once an impressive addition, personalization is now a base-level requirement for modern, customer-winning experiences. For companies, this transition has meant pooling together resources for personalization-forward projects – often with few returns on this investment.

According to Forrester’s Retail Benchmark Recontact Survey, 2022, just 33% of U.S. adults feel this personalized content is relevant to them, suggesting that there is a significant gap between making an effort to connect with customers and being truly effective.

“Forrester’s Essential Research For Approaching Consumer Personalization,” outlines this disconnect, while offering a step-by-step recommendation on how to overcome them by thinking critically, analyzing data, and leveraging purpose-built technologies.

Download the exclusive report and get ready to take your personalization strategy from “alright” to “awe-inspiring.”