Generative Engine Optimization
With the emergence of GEO, we are witnessing in real time, a seismic technological and behavioral shift that will completely change the way in which customers find and engage with brands.
Senior Director, Web Marketing
Contentful
Generative AI has changed the game for SEO, content strategy, and even your customer journeys. In this 5-part video series, we’ll share what you need to know, what you need to change, and what you need to keep doing to stay on top of the search in this AI era.
Episode 1
In this first episode of our five-part series on GEO, Josh Lohr, Contentful’s SEO lead, walks through the history of SEO and highlights some of the challenges that AI-powered search experiences are presenting to marketers. He explains the key differences between SEO and GEO, how marketers can change their approaches to attribution and measurement.
Webinar
In this 45-minute webinar, learn how to optimize your content for both search engines and AI-powered search experiences like ChatGPT, so your brand stays visible and competitive as Generative Engine Optimization (GEO) redefines search.