Generative Engine Optimization

GEO: Capture audience and AI awareness

Minimalist diagram showing search and generative engine optimization process with connected nodes and settings icons on light blue background
Tim Corden, Senior Director, Web Marketing at Contentful smiling.

"In this new era, as SEO evolves into GEO, the website remains at the center. It’s the one lever we can pull to impact both how customers engage with us and how AI engines represent our brand."

Tim Corden

Senior Director, Web Marketing

Contentful

AI Search Series

Generative AI has changed the game for SEO, content strategy, and even your customer journeys. In this 5-part video series, we’ll share what you need to know, what you need to change, and what you need to keep doing to stay on top of the search in this AI era.

Episode 1

What is Generative Engine Optimization?

In this first episode of our five-part series on GEO, Josh Lohr, Contentful’s SEO lead, walks through the history of SEO and highlights some of the challenges that AI-powered search experiences are presenting to marketers. He explains the key differences between SEO and GEO, how marketers can change their approaches to attribution and measurement.

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    Prepare your content for generative search with this step-by-step tracker

    Generative search is changing how brands show up, and this template helps you keep up. Use this checklist to know exactly where to start and which actions have the highest impact.

    Download checklist
    The GEO Playbook Checklist on a blue background

    Webinar

    Expert insights on the future of AI, search, and content strategy

    In this 45-minute webinar, learn how to optimize your content for both search engines and AI-powered search experiences like ChatGPT, so your brand stays visible and competitive as Generative Engine Optimization (GEO) redefines search.

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      Article

      How does Contentful help with SEO and GEO?

      In this article, we learn how Contentful helps your marketing teams get your content AI-ready for GEO, by building on what you’re already doing.

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