How modern retailers win customers with engaging digital experiences
Consumers have high expectations, and interact with more content across more devices than ever before. Meeting these expectations requires retailers to take advantage of all digital channels and deliver experiences that are personalized, engaging and consistent.
This quick read will give you insight into how the most forward-thinking retailers have met this challenge and transformed their digital offerings, including details on key learnings and the business impact.
The power of a content platform is in its flexibility
While flexibility offers endless possibilities, it can be difficult to define the right path for your business. Seeing how others have succeeded can help. Check out a few customer highlights below and read the full eBook to learn more:
Aldo Group
Aldo Group optimized their content platform across three websites for testing and personalization, equipping their editors with the tools they need to deliver excellent digital experiences at scale.
Beauty Bay
Beauty Bay upgraded their ecommerce platform to improve the scalability and agility of their website, resulting in the site update workflow going from 24 hours to an impressive 10 minutes.
Bang & Olufsen
B&O uses their content platform to meet their customers in their regions and languages, on personal devices and in-store displays. Improving their digital customer experience led to a threefold increase in their ecommerce conversion rate.
