Modular content is the key to customizing experiences at scale
What's inside
This Forrester report explores how a modular content approach supports three valuable use cases for marketers: rapid, compliant, and effective localization efforts; syndication of valuable content to where it helps customers; and personalized experiences.
In the report, you’ll learn how modular content:
Is key to customizing experiences at scale
Drives business initiatives: localization, syndication, personalization
Solves scaling issues with reuse
Requires shifts in people, process and technology
Today’s digital content can and should be reusable. In order to do that, marketers need to put modular content management practices at the heart of their operations. With modular content, marketers can use content and asset management technology to scale content reuse, enable easy recombination of content components and deliver these components via APIs across multiple channels. Put simply, by working with modular content — smaller components separate from presentation, informed by logical or semantic connections — marketers can customize experiences at scale.
Download Forrester’s report to understand how to implement modular content initiatives in your B2C marketing organization.
