Personalization — it isn’t always easy and it goes beyond knowing someone’s name. It’s evolved far past the <insert name> line in newsletters, and has branched out into targeted content, customized customer journeys and tailored experiences. A successful personalization strategy is critical to delivering engaging digital experiences. But without the right process and tools, it can be difficult to build personalization that actually works.
With this workbook, you’ll be able to get started on your personalization journey — fast.
Learn how personalized content leads to better engagement
Understand why you need a new playbook for personalization
Discover steps to implement intent-based personalization
Identify five quick wins to get you started
Take steps to build a personalization stack with Contentful and Uniform