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Composable content strategies for quick service restaurants

Today’s customers are savvier than ever when it comes to the QSR brands they love. Discover how a composable content platform can help your organization deliver the seamless omnichannel experience they’ve come to expect.

Discussion guide

Contentful for quick service restaurants

To satisfy their customers, QSR brands need to deliver a connected omnichannel digital experience that features localized content and a streamlined cart to checkout process— and a strategy to support it. That’s where a composable content platform comes in.

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What a market-leading composable content platform looks like

Localization made simple

Unify and streamline global operations across multiple divisions and franchises, ensuring you stay on brand at every touchpoint.

Personalized commerce

Keep your customers coming back for more with advanced ecommerce use cases like dynamic pricing, personalized promotions, and loyalty management.

Enhanced omnichannel operations

From digital kiosks to mobile apps and third-party delivery, keep your in-store and digital content in one place.

How KFC increased YOY digital sales by 43%

When hard-coded, market-specific websites became too costly to maintain, KFC turned to Contentful’s user-friendly composable content platform to unify its brand and support markets with diverse needs and digital experiences.

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Quote Logo: KFC

We have franchises in 150 countries and finding digital solutions that meet the varying languages and digital maturity of each one is really challenging.

Ashley Travis

Senior Director Digital Experience & Product Growth

Headlines: Finger-lickin’ good digital experiences with KFC webinar

Don’t miss this opportunity to learn how you can apply the same techniques used by one of the most globally well-known quick service restaurant franchises, Kentucky Fried Chicken, to develop your corporation’s brand story into a multi-platform digital experience that captivates the loyalty of your customers and drives business growth.

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Resources that help move your organization forward

The marketers technical discussion checklist

Vetting and procuring a new platform can be a lengthy, cross-team effort. Frame the discussion with your technical counterparts and skip to the front of the line with this comprehensive checklist.

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A preview of the QSR Technical Discussion guide

Costa Coffee wakes up new markets with Contentful

Saddled with outdated technology and lengthy website builds, Costa sought out a more user-friendly interface to implement localization across regionally-specific websites.

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KFC, Audible and Google show the way

Grab a front-row seat for an all-female panel featuring storytelling experts from each of these brands as they discuss the many ways businesses can drive business objectives through storytelling.

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Major QSR brands count on Contentful

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