Announcing Contentful Analytics: Agentic intelligence that converts

Marketing teams today are creating more content than ever — blog posts, landing pages, product descriptions, campaigns. But when it comes to learning what actually drives results, they’re no smarter than when they started.

The problem is this: Analytics live in separate tools, managed by different teams, arriving long after content decisions have been made. By the time you get insights, the opportunity to optimize has since bolted far away over the horizon. And besides, you’ve got to get moving on that next campaign. And the next one after that.

Which is why we’re thrilled to announce Contentful Analytics, an agentic analytics platform that lives within your digital experience workflow. It learns your patterns and helps to optimize your results on an entry level, whether it's the hero image, CTA, headline, or any other component.

With Contentful Analytics, now in Beta, you can:

• Optimize while content is still relevant: Spot underperforming pieces while there's still time to adjust headlines, update CTAs, or redistribute across channels.

• Recognize successful patterns on an entry level, not a page level: Identify which content types, topics, formats, or structural elements consistently resonate with your audience, then replicate those patterns intentionally.

• Make benchmark-driven decisions: Understand what constitutes good performance for your specific content and goals, moving beyond vanity metrics to actionable insights.

• Share context across teams: Performance insights live within your content workflow, making it easy to share data-driven feedback with writers, designers, and stakeholders.

Marketers won’t have to depend on data scientists or external teams to interpret results anymore. You’ll have an analytics agent that frames content performance based on your specific goals. And your teams have metrics that provide direction for action. Sound interesting? Let’s learn more.

Analytics that arrive too late aren't analytics at all

Traditional content analytics fail because they're built only for reporting, not reporting and optimization together. 

According to our joint research with Atlantic Insights, nearly half of marketers rank data analysis and interpretation as one of the skills that matter most, while 40% of marketing leaders cite measuring effectiveness/ROI as their top challenge. 

Conventional analytics only tell you what happened, not what you should do next. They live in separate tools that require context switching and break the connection to optimization. They provide one-size-fits-none dashboards that miss the nuance of how different content types, audiences, and goals require different success metrics.

Last but not least, they're reactive. Growth marketers, campaign managers, and web teams need analytics that help them create better content, not just measure what they've already published.

The future of content is intelligent, personalized, and data-driven

Content isn't just an asset — it's a strategic advantage when you can measure and optimize its impact in real-time.

Every piece of content you create either drives revenue, builds brand authority, or moves prospects through your funnel. But without measurement, you can't identify what's working or double down on success. The future belongs to teams that can create with confidence, optimize with precision, and prove impact with clarity.

We envision a world where analytics feel more like a coach than a report. Where insights appear contextually within your content workflow down to the component level so you know which entries to optimize for. Where AI doesn't just tell you what happened, but helps predict and improve what's next.

Today, we're taking the first step toward that future.

Meet Contentful Analytics 

Contentful Analytics isn't just another dashboard. It's an intelligent assistant where you can ask questions of your data and get proactive recommendations on where and how to optimize all of your content to maximize reach and clickthroughs.

Agentic AI that learns and acts

Unlike static reporting tools, Contentful Analytics features an AI agent that evolves with your content. Starting with intelligent insights and anomaly detection, it learns to recognize patterns in your content performance and proactively flags optimization opportunities.

Ask it: "Why did traffic drop on my latest campaign?" or "Which of my content entries have the highest engagement?" The agent doesn't just surface data, it provides context about what the numbers mean and suggests specific actions you can take.

Conversational analytics interface

Forget complex dashboard navigation and SQL queries. With Contentful Analytics, you simply ask questions in natural language and get results on an entry level instead of page level:

• "Show me our best-performing content entries this month."

• "Which headlines drive the most conversions?"

• "Which personalized experiences drive the most revenue?"

The conversational interface democratizes analytics access across your entire marketing organization. Growth marketers, campaign managers, and web teams can all explore performance data without depending on analysts or technical knowledge.

Embedded workflow intelligence

Here's what makes Contentful Analytics different: insights appear directly within Contentful, contextual to the content entries you're viewing or editing. No more toggling between tools. No more losing context as you switch from creation to analysis.

See performance metrics alongside your content entries. Get optimization suggestions as you edit. Understand what's working at the component level, not just the page level. Make data-driven decisions in the moment they matter most.

Results-first metrics that actually matter

Traditional web analytics focuses on page views and sessions. Contentful Analytics tracks what content teams actually need to know: which specific elements drive results, how different content entries perform against their goals, and what patterns emerge across your content portfolio.

Insights > Hindsight

Marketers don’t need another rear-view mirror. They need to know which parts of a page are working, and fix them without leaving the editor. Contentful Analytics understands, analyzes, and attributes results to components (the image, headline, CTA, or any other module) and suggests the next best action in the same workflow.

This is just the first step in building the future of experience optimization intelligence that empowers all marketers to have easy, integrated, and actionable analytics at their fingertips. You'll have AI-powered insights, conversational querying, and workflow-embedded agentic analytics that transform how content teams work with data.

Our goal is simple: marketing teams that create with confidence, optimize with precision, and prove impact with clarity.

Ready to experience analytics that can function like an active member of your team? Step right this way for Contentful Analytics. If you’re an existing customer, get in touch with your account manager for more details.

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