Introducing Timeline: Publish content on time, without the overtime

If you’re a marketer constantly managing content updates, whether seasonal promos, product highlights, or homepage refreshes, you know how easily things pile up.

Deadlines collide, updates overlap, and suddenly you’re racing to keep pace with digital experiences that change many times a week, or even daily. Multiply that across multiple regions, and it quickly adds up.

It’s stressful. And too often, that stress hits late at night or on the weekend. Especially in November, when you have a perfectly orchestrated set of promotions scheduled for Black Friday and Cyber Monday.

We've created Timeline to relieve the pressure; a scheduling and preview tool that helps teams manage overlapping updates and keep digital experiences evolving smoothly, without burning out the people behind them.

How Timeline works

Timeline is the newest feature on Contentful Platform, offering teams the ability to schedule and preview multiple future versions of the same entry, all in one place.

Instead of waiting for one update to finish before preparing the next, you can stage them side by side. Whether it’s a series of seasonal promotions, an upcoming product launch with multiple phases, or frequent homepage adjustments, Timeline gives you clarity and confidence that each version will go live right on schedule.

But it’s not only for major campaigns. Timeline makes everyday marketing tasks easier too. Experimenting with hero banners or tweaking copy for localized audiences become less risky when you can preview changes in advance, share them with stakeholders, and keep live content untouched until it’s time.

Examples of Timeline in action

Marketing teams at Rituals Cosmetics, a Contentful customer, are already using Timeline and are excited by the possibilities.

“As we start rolling out Timeline, we gain confidence by previewing and staging homepage launches in advance," a spokesperson at Rituals shared with us. "We can line up multiple campaigns across markets, knowing every regional detail is ready. It also keeps busy periods less stressful and makes collaboration across teams much easier.”

• High-frequency updates: Keep daily or recurring homepage changes organized and on schedule.

• Multi-region launches: Build a global reveal followed by feature spotlights, and let local teams adapt each update for their market and preview the full experience in one shared workflow.

• Seasonal campaigns: Stage overlapping promotions, like a summer sale followed by a back-to-school push, and schedule them in advance, without last-minute actions in between.

Eager to try it out? Timeline is now available to all customers on the premium tier of the Contentful Platform plan.

Interactive Demo: Timeline

Schedule and preview multiple future versions of the same entry, all in one place.

How Timeline supports your workflow

Here’s a taste of how Timeline works in practice from within Contentful Platform.

You start by creating a Release. A Release collects multiple future states — called Versions — of your entries into one package. That means you can group together everything for a campaign, a product rollout, or even a set of regulatory updates.

With all Releases and their Versions visible in one easy-to-access window, you always know what’s scheduled, what’s ready for review, and what’s next.

Alongside scheduled Releases, you can also use Ideations. These are safe draft spaces where you try alternate headlines, images, or new CTAs without touching live content. If an idea works, you fold it into a Release. If not, you leave it behind without risk. Easy.

For global teams, Timeline brings everything together in one workflow. Localization and regional variants can be created alongside the central campaign, so every market stays aligned as digital experiences evolve.

Finally, when you’re ready to move forward, Timeline makes signoff simple.

You generate a preview link that shows content exactly as it will appear at a specific point in time — and in the locale you want. Stakeholders don’t need to imagine the changes; they can see them in context and approve with confidence.

The result is clear: Updates become easier to plan, safer to stage, and less stressful to deliver.

Evolution from Launch

Timeline builds on the foundation of Launch, a Contentful app that allows you to group your content into releases and then publish them.

Launch has been a reliable way for teams to bulk schedule unrelated updates — like publishing multiple blog posts or product entries at once — especially when changes happen less frequently.

But as digital experiences have grown more complex, marketers need more flexibility. Digital experiences change more often, sometimes several times a week or even in a day. Campaigns overlap, and the same entry might require multiple future versions to be planned, staged, and previewed at once.

That’s what Timeline is designed for. It extends scheduling beyond bulk updates and into the evolving, high-frequency workflows that define modern digital marketing.

It’s the next step in Contentful’s commitment to making content operations smoother, safer, and more empowering for the people who run them.

Timeline supports composable marketing operations

Timeline doesn’t replace campaign strategy or solve every marketing challenge. What it does is take one of the hardest, most time-consuming parts of content management — coordinating updates across overlapping campaigns and evolving digital experiences — and makes it more straightforward.

With Timeline, your content releases are always on time, without costing you overtime. And it’s more than a scheduling tool: it’s a step toward fully campaign-centric, composable marketing operations.

Available within Contentful Platform, Timeline strengthens our position as the leading digital experience platform for marketers who need speed, flexibility, and confidence at scale.

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