Exploring new ways to improve their digital habitat
Today, change is still a constant at Brookfield Zoo Chicago, but how the team manages it is wildly different. With a flexible, omnichannel content foundation in place, they can keep pace with day-to-day changes while finding new ways to help visitors connect more deeply with the Zoo and its mission.
The impact extends beyond making the visitor experience easier to manage. The new site also better reflects Brookfield Zoo Chicago’s identity and strengthens the digital presence, supporting its broader goals.
“As a whole, the new website is a better representation of who we are as an institution, and everyone’s ecstatic. It's also pretty and professional, which has been really great for building trust and bolstering our reputation as we fundraise more and more,” noted Gospel.
With many of the challenges that prompted the replatform now resolved, the team can turn its attention from fixing what wasn’t working to imagining what could come next.
“So many of the issues we wanted to correct got fixed by replatforming and launching the new site,” Gospel said. With a modern digital foundation in place, Brookfield Zoo Chicago is ready to evolve its visitor experience for years to come.