When Quorn launched in 1985, scampi and chicken Kiev ruled the kitchen dinner table.
The company, now owned by multinational Monde Nissin Corporation, has been winning over tastebuds ever since with meat-free burgers, nuggets, sausages, deli slices, roasts and fishless fillets. Across markets, Quorn offers over 100 products with options for breakfast, lunch and dinner.
To keep up with the appetite for Quorn’s range of products in a growing global marketplace, the company’s websites needed a refresh. With the objective of becoming the first $1 billion global brand in the meat-free category, it knew that brand communication would play a key role. That meant launching new websites in both existing markets and new markets as quickly as possible.
Quorn turned to Anything and chose Contentful to manage its content. It’s proved a fruitful partnership: Quorn launched 21 new websites in less than three months, and teams can now upload recipes faster than it takes to cook some of them.
We talked with Jonny Wilcox, account director at Anything, about how Contentful drastically cut website production times, streamlined workflows and supersized localization.
“Contentful made the process of rolling out internationally much smoother than I could have anticipated. Having the ability to populate dynamic content well in advance of finalizing the Information Architecture of each website meant that we could work on multiple sites at the same time, providing us with massive time savings in the overall project. Our team found Contentful extremely easy to use and a breath of fresh air, particularly when working on multiple market websites, in comparison to some of the CMSes used previously.” — Lindsay Winstanley, global digital manager, Quorn Foods
JW: Quorn wanted to complete the international website roll-out as quickly as possible in 2017 to ensure that it had an updated presence in each market. With Contentful, teams were able to work on multiple websites at once. Their teams could populate content well in advance of working on design and development. The result was through partnering with Anything, Quorn launched 21 new websites in less than three months, including websites for the newer Southeast Asia markets.
JW: By developing a single codebase and using Contentful as the CMS, we’re able to rapidly roll-out new content across markets. New fields can easily be switched on or off depending on the requirements of the market.
JW: By limiting the fields to those that are used, writers and editors worked more quickly when uploading, editing and publishing content.
JW: As a result of a consistent, mobile-first approach to key markets, the team saw the following average year-on-year comparison before and after launch: