Contentful Partner Training - Content Modeling [Stockholm]

Become a Contentful-power user. Join us for a workshop hosted by our Senior Technical Trainer.

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Partnership Event

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November 15, 2019
9:00 AM - 4:00 PM CEST

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Klara Strand, Klarabergsviadukten 90


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Description & schedule

Join us for the last training series for the year, where we'll focus on Content Modeling.

The sessions will be hosted by our Senior Technical Trainer who will teach you about best practices with Contentful and how our product can fit into your architecture.


  • 09:00 AM: Meet&Greet over light breakfast
  • 09:30 AM: Session 1
  • 12:00 PM: Lunch break
  • 01:00 PM: Session 2
  • 02:00 PM: Coffee break
  • 02:15 PM: Session 3
  • 04:00 PM: Wrap-up

Topics we'll cover

  • What is a content model?
  • Why is content modeling important?
  • What makes a good content model?
  • The 8 Basic Steps in content modeling
  • Summary of best practices
  • Replatforming an existing website versus starting from scratch
  • One-to-one vs. one-to-many assemblies vs. rich text
  • Maximizing content reuse
  • Optimizing the content authoring experience
  • Optimizing the front-end developer experience
  • Optimizing for SEO
  • Enterprise content modeling with multiple and shared spaces
  • Hands-on content modeling exercises with instructor feedback

Loud & clear: Our speakers

Jim Ambras

Sr. Technical Trainer

Jim Ambras

Jim Ambras is a Sr. Technical Trainer at Contentful based out of their San Francisco office. Ambras has led the development of software products in Silicon Valley in companies ranging from 2 person startups to Fortune 50 companies. He has been working with Drupal since 2007 and was the founding VP of Product Development at Zip2, an early SaaS CMS startup used by over 220 media companies before being acquired by Compaq/AltaVista. Previous to Contentful Ambras was a Pre-Sales Solutions Architect at Acquia.


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