Black Friday: Early-bird strategies that win
Holiday traffic won’t wait. Learn how leading teams prepare now — from tech and site performance to message-matched personalization that turns peak-season clicks into revenue.
Webinar
Recorded on 17 Jul 2025
Retailers plan stock months ahead. Your digital experience deserves the same rigor. In this session, we share the early-bird playbook for Black Friday: stress-testing your stack, matching ad creative to on-site experiences, and using AI-assisted workflows to scale fast.
About the webinar
Black Friday may hit in November, but the winners are already preparing. Stock, media, and fulfillment plans are locked months ahead—your digital experience should be too. Join Contentful’s Charlie Bell and Esat Artug to learn how to de-risk peak traffic, keep pages lightning-fast, and continue the journey customers started in your ads with on-site experiences that actually convert.
What you’ll learn:
A realistic Q3 → Q4 readiness checklist (performance, scale, uptime).
Post-click personalization: message-matching paid, email, and SMS traffic.
Where AI helps (and where a human should stay in the loop) to ship variants at speed.
Simple, high-impact use cases (loyalty tiers, location, paid-campaign routes).
How to measure success (lift, CTR, conversion rate) and optimize in-flight.
Meet the speakers
Esat Artug
Senior Product Marketing Manager
Contentful
Charlie Bell
Senior Director, Solution Engineering
Contentful
