Webinar
Black Friday: Early-bird strategies that win
Holiday traffic won’t wait. Learn how leading teams prepare now — from tech and site performance to message-matched personalization that turns peak-season clicks into revenue.
Webinar
Black Friday: Early-bird strategies that win
Holiday traffic won’t wait. Learn how leading teams prepare now — from tech and site performance to message-matched personalization that turns peak-season clicks into revenue.
Black Friday may hit in November, but the winners are already preparing. Stock, media, and fulfillment plans are locked months ahead — your digital experience should be too. Join Contentful’s Charlie Bell and Esat Artug to learn how to de-risk peak traffic, keep pages lightning-fast, and continue the journey customers started in your ads with on-site experiences that actually convert.
What you’ll learn:
A realistic Q3 → Q4 readiness checklist (performance, scale, uptime).
Post-click personalization: message-matching paid, email, and SMS traffic.
Where AI helps (and where a human should stay in the loop) to ship variants at speed.
Simple, high-impact use cases (loyalty tiers, location, paid-campaign routes).
How to measure success (lift, CTR, conversion rate) and optimize in-flight.
Black Friday may hit in November, but the winners are already preparing. Stock, media, and fulfillment plans are locked months ahead — your digital experience should be too. Join Contentful’s Charlie Bell and Esat Artug to learn how to de-risk peak traffic, keep pages lightning-fast, and continue the journey customers started in your ads with on-site experiences that actually convert.
What you’ll learn:
A realistic Q3 → Q4 readiness checklist (performance, scale, uptime).
Post-click personalization: message-matching paid, email, and SMS traffic.
Where AI helps (and where a human should stay in the loop) to ship variants at speed.
Simple, high-impact use cases (loyalty tiers, location, paid-campaign routes).
How to measure success (lift, CTR, conversion rate) and optimize in-flight.
Meet the presenters
Esat Artug
Senior Manager, Product Marketing
Contentful
Esat Artug is a Senior Product Marketing Manager at Contentful, focused on personalization, digital customer experience, and composability across channels.
Charlie Bell
Senior Director, Solution Engineering
Contentful
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