Contentful Roadshow
BMW Customer Spotlight - Fast Forward - London 2022
Hear from Claire Ford, Events Manager at BMW UK, and Chris Marsh, Executive Creative Director at Splendid Unlimited, as they share how transitioning to a new content model transformed the user experience for BMW, its retailers, and customers.
About the webinar
A customer spotlight with Claire Ford, Events Manager at BMW of UK and Chris Marsh, Executive Creative Director at Splendid Unlimited. The two discuss the impact of migrating from an old platform to new content model that provided a better user experience for BMW, retailers, and customers.
A very special thank you to Claire Ford and Chris Marsh for joining us!
Meet the presenters
Claire Ford
Events & Experiential Manager, BMW UK
Christopher Marsh
Executive Creative Director, Splendid Unlimited
