Headlines: How to build a dynamic brand portfolio

Name: How to build a dynamic brand portfolio
Start: 2024-12-10T08:00:00.000Z
End: 2024-12-10T09:00:00.000Z

In the evolving CPG industry, brands must develop complex content-forward experiences to drive customer engagement. How do they do so successfully? Modern content tools and personalization hold the key.

Webinar

Recorded on Dec 10, 2024

Contentful experts discuss the benefits of composable content, strategies for successful implementation, and advice on how to best avoid common pitfalls. At the end, they share tips for dialing up creativity to build impactful brand experiences.

About the webinar

Creating cohesive, engaging consumer experiences gets complex quickly given the many products, channels, and customer personas CPG companies must account for. When it comes to securing technology to support this, companies must find solutions that offer both flexibility to stay creative and standard, centralized systems that drive efficiency. A composable content platform addresses streamlining operations while enabling personalization and localization that help build customers for life.

Join us for an in-depth discussion that draws on the observations and first-hand experience of Contentful experts working directly with CPG companies. We’ll talk through the challenges CPG brands face today and practical approaches to overcome them.

We’ll share our perspective and guidance on how to:

Deliver consistent and distinctive brand experiences at pace while reducing technical debt.
Implement content operations that are scalable and easy to maintain with the right foundation.
Build brand consistency across touchpoints to foster trust and generate customer insights.
Incorporate personalization and D2C capabilities effectively.

Curated by digital experts, Headlines presents stories of forward-thinking brands and collaborative partners using Contentful to overcome operational and technical hurdles to deliver scalable digital experiences.