Building blockbuster brand storyworlds
Webinar
Recorded on Sep 14, 2023
Don't miss this opportunity to hear about how to transform your corporation's brand story into a captivating saga that captivates the hearts of your customers and drives business growth.
In this webinar, CEO of Starlight Runner, Jeff Gomez with Intelligist Group founder, Alan Berkson and Contentful’s Nicole France discuss how organizations can harness the power of the entertainment world’s most effective world building techniques and strategies to build and use a brand storyworld.
About the webinar
In today's dynamic business landscape, a strong brand is not just a logo or a tagline – it's an immersive storyworld that resonates with your audience on a profound level. We’ll draw on the insights and expertise of an expert panel of seasoned storytellers, marketing visionaries, and brand strategists to guide you through the art and science of crafting a brand narrative that transcends boundaries and fuels lasting connections.
Are you ready to revolutionize your corporation's branding strategy? Join us for our next installment of Headlines: Conversations on content, hosted by Contentful and featuring experts in the field on September 14, at 9 a.m. PST/ 12 p.m. EST, as we delve into the realm of building and using a brand storyworld. Contentful’s Nicole France moderates with special guests Jeff Gomez, CEO at Starlight Runner Entertainment, and Alan Berkson, founder at Intelligist Group.Â
This event will deepen your understanding of how to build and use a brand storyworld to:
Promote your brand perception
Create desirable anticipation
Reinforce stakeholder status both within and outside your organization
Inoculate your brand against adverse events or news
Set the stage for engaging content
Meet the presenters
Jeff Gomez
CEO, Starlight Runner
Alan Berkson
Founder, Intelligist Group
Nicole France
Chief Evangelist, Contentful
