What to expect?
Choose one of the three exclusive automotive experiences, each exploring a different chapter of automotive excellence
Enjoy a private dining experience with thought-provoking conversations alongside senior digital, marketing, and technology leaders
Discover how leading brands are using Contentful and AI-powered personalisation to create high-value digital experiences
Why attend?
Shift gears at an invitation-only experience designed for conversation, connection, and inspiration
Exchange ideas on AI-powered personalisation, digital transformation, and the future of customer experience with senior leaders from across industries
Leave with new perspectives, connections, and practical takeaways to help accelerate your digital ambitions
The best journeys don't end when the road does. They inspire the conversations, connections, and ideas that shape what comes next.
We look forward to welcoming you to Experience Tour Cologne.
With places intentionally limited, please register your interest early.
Event details:
Where: MOTORWORLD Cologne Rhineland
Location: Butzweilerstraße 35-39, 50829 Ehrenfeld, Germany
When: Wednesday, September 23, 2026
Time: 18:00 CEST
Who: By invitation only – Senior digital, content, and marketing leaders.
Want to learn more about the Experience Tour?
The Experience Tour is our global series where ideas spark, conversations flow, and the future of digital content comes to life. Learn all about them on our Experience Tour Hub.
Meet the presenters
Axel Griesinger
Teamlead Digital Sales Experience & ART Business Owner
Mercedes-Benz AG
Within the global OneWeb program, he leads the CMS transformation for Wholesale and Retail, helping to create a more integrated customer journey across markets. His focus is on scalable content operations, global governance, and establishing the content foundation for future AI-driven digital experiences.
Chris Penfold
SVP Sales EMEA
Contentful
As Senior Vice President for EMEA and APAC at Contentful, Chris leads the teams helping many of the world’s most recognizable brands reimagine how they build, manage, and scale digital experiences.
From London, he drives regional strategy and execution across Europe, the Middle East, Africa, and APAC, partnering with customers and go-to-market leaders to translate ambitious digital transformation agendas into measurable commercial outcomes
Laura Thornley
Director of EMEA Marketing
Contentful
Laura leads the Field Marketing team at Contentful, driving innovative programs that connect with customers and prospects in meaningful ways.
With a background in customer storytelling and advocacy, she specializes in bringing brand stories to life through video production and experiential marketing.
A creative thinker at heart, Laura thrives on developing fresh concepts and marketing strategies that elevate customer experience and brand advocacy.
