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Invite-only event

Experience Tour – Cologne

Join us on September 23 at MOTORWORLD Cologne for an immersive evening where automotive excellence meets executive conversation. Choose your own journey, connect with industry peers and explore the future of AI-powered digital experiences.

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Wednesday, 23 September 2026

6:00 PM CEST

MOTORWORLD Cologne Rhineland

Butzweilerstraße 35-39, 50829 Ehrenfeld, Germany

Invite-only event

Experience Tour – Cologne

Join us on September 23 at MOTORWORLD Cologne for an immersive evening where automotive excellence meets executive conversation. Choose your own journey, connect with industry peers and explore the future of AI-powered digital experiences.

View on map

Wednesday, 23 September 2026

6:00 PM CEST

MOTORWORLD Cologne Rhineland

Butzweilerstraße 35-39, 50829 Ehrenfeld, Germany

Not every journey follows the same road. At MOTORWORLD Cologne, you choose the path. Set within the historic Butzweilerhof Airport, begin your evening with one of three exclusive guided tours, each inspired by the passion, precision, and innovation that define the automotive world:

  1. The Michael Schumacher Experience: Discover the legacy of Formula One's most celebrated driver.

  2. Engineering Excellence: Explore the craftsmanship and innovation behind the world's leading automotive brands.

  3. Automotive Heritage: Follow the marques, milestones, and stories that shaped the modern automotive industry.

Whichever one you take, they all lead to the same destination: an intimate evening of executive conversations with marketing and technology leaders, paired with immersive dining in MOTORWORLD’s beautifully restored industrial garage - where the most valuable discussions happen naturally.

Limited places and exceptional conversations. Register your interest today!

Not every journey follows the same road. At MOTORWORLD Cologne, you choose the path. Set within the historic Butzweilerhof Airport, begin your evening with one of three exclusive guided tours, each inspired by the passion, precision, and innovation that define the automotive world:

  1. The Michael Schumacher Experience: Discover the legacy of Formula One's most celebrated driver.

  2. Engineering Excellence: Explore the craftsmanship and innovation behind the world's leading automotive brands.

  3. Automotive Heritage: Follow the marques, milestones, and stories that shaped the modern automotive industry.

Whichever one you take, they all lead to the same destination: an intimate evening of executive conversations with marketing and technology leaders, paired with immersive dining in MOTORWORLD’s beautifully restored industrial garage - where the most valuable discussions happen naturally.

Limited places and exceptional conversations. Register your interest today!

What to expect?

  • Choose one of the three exclusive automotive experiences, each exploring a different chapter of automotive excellence

  • Enjoy a private dining experience with thought-provoking conversations alongside senior digital, marketing, and technology leaders

  • Discover how leading brands are using Contentful and AI-powered personalisation to create high-value digital experiences

    Why attend?

    • Shift gears at an invitation-only experience designed for conversation, connection, and inspiration

    • Exchange ideas on AI-powered personalisation, digital transformation, and the future of customer experience with senior leaders from across industries

    • Leave with new perspectives, connections, and practical takeaways to help accelerate your digital ambitions

      Diners seated at an elegant long table with candlelight and floral centerpieces during an upscale restaurant event

      The best journeys don't end when the road does. They inspire the conversations, connections, and ideas that shape what comes next.

      We look forward to welcoming you to Experience Tour Cologne.

      With places intentionally limited, please register your interest early.

      Event details:

      Where: MOTORWORLD Cologne Rhineland

      Location: Butzweilerstraße 35-39, 50829 Ehrenfeld, Germany

      When: Wednesday, September 23, 2026

      Time: 18:00 CEST

      Who: By invitation only – Senior digital, content, and marketing leaders.

      Meet the presenters

      Headshot of Axel Griesinger.

      Axel Griesinger

      Teamlead Digital Sales Experience & ART Business Owner

      Mercedes-Benz AG

      Chris Penfold, SVP Sales EMEA, Contentful

      Chris Penfold

      SVP Sales EMEA

      Contentful

      Laura Thornley, Director of EMEA Marketing at Contentful

      Laura Thornley

      Director of EMEA Marketing

      Contentful

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      Want to learn more about the Experience Tour?

      The Experience Tour is our global series where ideas spark, conversations flow, and the future of digital content comes to life. Learn all about them on our Experience Tour Hub.

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