Headlines: Storytelling for adults - KFC, Audible, and Google show the way
One thing that’s on the “to-do” list of every digital team: build a better customer experience – one that goes beyond captivating them, ultimately inspiring them to fall in love with your brand for a lifetime. The best way to get this done is by taking a page from those who’ve gone before you — Audible, Google, KFC.
Grab a front-row seat for an all-female panel featuring storytelling experts from each of these brands. They’ll come together to discuss the many ways businesses can drive business objectives through storytelling, including:
How to resource content management and campaign efforts to get stuff done.
How to scale campaigns globally (plus what it actually means to scale).
How to use composable content to build post-purchase resources that keep customers coming back for more.
How to diversify assets to engage every audience segment — no matter the number.
Headlines is Contentful’s co-marketing webinar series with a strong focus on content in tech. Curated by digital experts, Headlines presents authentic narratives on forward-thinking brands and collaborative partners that use Contentful to overcome technical hurdles and deliver scalable digital experiences.