Join us for a primer on personalization hosted by the experts themselves: Irina Botea, Director of Marketing at Contentful, and Gabriel Dillon, Principal, Strategic Alliance Manager, at Contentful.

Over the course of this 30-minutes fireside chat, they’ll explain the role personalization plays in increasing the value of your digital content as well as practical applications to get started (and achieve success). They’ll also explain how personalization wraps into current digital trends like AI, and what it might look like years into the future. Known for their candor and mutual appreciation for dark fantasy novels, Irina and Gabriel will bring their opinion and look forward to hearing yours.

Other topics that will be covered include:

• Developing data-driven personalization.

• Personalizing content for Black Friday. 

• Model customer examples: Ruggable and Ace & Tate.

Tune in and get ready to gather all the insights needed to create on-point personalization.

Headlines is Contentful’s series with a strong focus on content in tech. Curated by digital experts, Headlines presents authentic narratives on forward-thinking brands and collaborative partners that use Contentful to overcome technical hurdles and deliver scalable digital experiences.