The shift from SEO to GEO
What marketers need to know in the era of AI-driven discovery, answers, and decisions
Invite-only event
16:00 CET
Deloitte Digital HQ, Düsseldorf, Germany
AI is rewriting discovery. Join experts to learn how GEO works, what still matters from SEO, and how to build AI-ready content that earns trust and visibility across engines, agents, and LLMs. An invite-only session for digital and SEO leaders.
About the event
Marketers mastered SEO (and every Google algorithm update along the way). But now AI has flipped discovery on its head – and everyone’s scrambling to decode GEO (Generative Experience Optimization).
GEO rules are evolving faster than the playbooks, and even experienced teams are asking the same questions: What still applies from SEO? What needs to change in an AI-first world? And how do we measure visibility when the results page barely exists?
This invite-only session brings together digital leaders, technical SEO experts, and enterprise brands to unpack what it actually takes to operationalize GEO.
Why attend
See how AI engines decide which brands to trust, surface, and recommend – and what they actually look for in your content
Understand the new signals of AI-driven visibility – from answer share to model-level citations
Get practical guidance on building AI-ready content systems that influence discovery across agents and LLMs
Learn which parts of your SEO strategy still matter, which ones don’t, and where GEO fundamentally changes the rules
Meet the presenters
Andre Poeggel
Director, Head of Experience Design & Digital Products
Deloitte Digital Germany
Tim Corden
Senior Director, Web Marketing
Contentful
