The shift from SEO to GEO
Learn how AI agents are replacing search engines - and what it means for your content strategy
Invite-only event
15:30 CET
Deloitte Digital HQ, Düsseldorf, Germany
AI is rewriting discovery. Join experts to learn how GEO works, what still matters from SEO, and how to build AI-ready content that earns trust and visibility across engines, agents, and LLMs. An invite-only session for digital and SEO leaders.
About the event
The rules of discovery just changed. Are you ready?
For years, marketers optimized for Google. Now AI agents, ChatGPT, Perplexity, and LLMs are answering questions, making recommendations, and shaping decisions - without ever sending users to a search results page.
Welcome to the era of GEO (Generative Engine Optimization).
The challenge? GEO is evolving fast. Even experienced SEO teams are asking: What still works from our existing strategy? What needs to change? And how do we prove ROI when traditional rankings change?
This invite-only session brings together digital leaders, technical SEO experts, and enterprise brands to answer exactly that. You'll leave with a clear understanding of how AI engines evaluate content, what signals actually matter, and how to build systems that earn visibility across the new landscape of discovery.
Agenda
3:30 PM – Arrival & welcome drinks
Arrival and informal networking with refreshments
4:00 PM – Formal introductions
Welcome remarks and agenda introductions
4:15 PM – The future of web: AI-driven and composable
Setting the strategic landscape: exploring the evolution of digital experiences, the emerging role of GEO (Generative Engine Optimization), and a holistic view of where the industry is heading
4:45 PM – The shift from SEO to GEO: What marketers need to know to prepare
Deep dive into the current and future state of SEO and SEO - practical strategies, key considerations, and how to prepare your organization for this fundamental shift
5:15 PM – Break
Buffet and drinks served
5:30 PM – Customer insight
Real-world application and lessons learned shared by Contentful customer (more details coming)
6:00 PM – Networking reception
Continued conversation over food and drinks
Why attend
Get a holistic view of the market and the future predictions
Walk away knowing which content signals make AI recommend your brand
Understand the new signals of AI-driven visibility – from answer share to model-level citations
Get practical guidance on building AI-ready content systems that influence discovery across agents and LLMs
Learn which parts of your SEO strategy still matter, which ones don’t, and where GEO fundamentally changes the rules
Meet the presenters
Andre Poeggel
Director, Head of Experience Design & Digital Products
Deloitte Digital Germany
Tim Corden
Senior Director, Web Marketing
Contentful
