Is your content falling through the AI cracks?
In 30 minutes, learn how to get ahead of the Great Content Collapse in 2026.
Webinar
15:00 CET/
14:00 GMT
30 mins
When discovery starts beyond your website and apps, how can your brand show up in ways that build trust? Shannon Ryan (Chief Growth Officer, Valtech) and CJ Pace (Product Marketing Manager, Contentful) explore how to influence those early moments and stay in the conversation.
If customers can't find you, they won't come looking.
Discovery no longer starts on your site. AI-generated answers, summaries, and recommendations form first impressions. Buyers form opinions fast, and content that doesn’t appear never gets considered.Â
AI slop has eroded buyer trust, and old marketing playbooks can’t keep up. Learn how to build a 2026-proof strategy that earns buyer confidence and influences decisions early.
Webinar details:
Where: Online - link to be sent via email
When: Feb. 5th, 2 p.m. GMT / 3 p.m. CET
Who: Senior digital, content and marketing leaders
What you'll learn in this webinar:
Where to get started without starting over
How to adjust content structure, trust, and consistency to improve visibility as decision-making moves earlier.
Why brands lose influence earlier than they realize
How AI summaries shape perception before customers ever reach your site.
What earns relevance and credibility upstream
The signals that help content get surfaced, trusted, and remembered long enough to influence buyers.
Meet the presenters
CJ Pace
Product Marketing Manager
Contentful
Shannon Ryan
Chief Growth Officer
Valtech
