About the Frosmo Segments app
Frosmo is the most versatile personalization engine. It is used for automated, AI-driven customer journey optimization. Key features include dynamic content and product recommendations, rule-based content targeting and real-time segmentation of website visitors. Using the Frosmo Segments Contentful app allows Contentful users to attach Frosmo segments to their content entries, which in turn allows the entries to be targeted to visitors in those segments.Targeting personalized content to visitors improves the performance of business KPI’s such as bounce and conversion rate, number of page loads and time spent on the site. Contentful users can use Frosmo segments as part of their normal content workflow in Contentful. They do not need knowledge of or access to the Frosmo Control Panel.
- The Frosmo Contentful App makes Frosmo segments from a given site available in Contentful.
- This allows Contentful users to attach Frosmo segments to their content entries, which in turn allows the entries to be targeted to visitors in those segments.
- The users do not need to know anything about the Frosmo Platform or the Frosmo Control Panel.
- Once the app is installed in Contentful, users can add a Frosmo segment selector field to any content type.
- When a user then creates an entry from a content type that includes the field, they can use the field to select which segments to attach to that particular entry.
- Drive revenue with content
- Create emotional, experience-driven shopping experience
- Convert leads/prospects at the point of their highest engagement with your brand
To use this app, you will need:
- A Frosmo account.
- You must also get a Graniitti API access token from the Frosmo Control Panel. The token must be created by a Frosmo user with access to the site.
- The site must have at least one segment defined in the Frosmo Platform.