Contentful App

Braze

Sync Contentful content directly to Braze campaigns

About the Braze app

The Braze App for Contentful streamlines the integration of Contentful-managed content into Braze, enhancing operational efficiency and minimizing the risk of errors in marketing campaigns. By automating the generation of Connected Content calls, the app eliminates manual copy-pasting, ensuring that content updates in Contentful are seamlessly reflected in Braze—an essential capability for long-lived, drip-style campaigns.

With an intuitive interface, users can easily select specific fields from Contentful entries, generate the necessary code snippets via a click-to-copy feature, or content blocks, and insert dynamic content into Braze campaigns with minimal effort. The Braze app includes 2 paths for integration, via Braze Connected Content as well as direct content syncing into Content Blocks.


Features

Connected Content

  • Link your Contentful content to any campaign in Braze
  • Automatically pull the latest content at delivery time
  • Generate Liquid Tags to easily use in Braze editing experiences
  • Preview JSON structure of data being pulled into Braze

Content Syncing

  • Easily configure the Braze app
    • Assign Content Types
    • Connect content via API Key
    • Configure Content Blocks
  • Generate Content Blocks in Contentful
  • Choose locale for Content Block
  • Send Content Blocks to Braze with selected fields

Requirements

To use this app you will need:

  • Space Admin access to the Contentful space where you are installing the app.
  • The Contentful API key to access to the Content Delivery API. -- NOTE: If needed, you can also create a new API key from the API keys menu in settings. You have to provide the Content Delivery API access token.
  • A configured Braze account.
  • Braze REST API key and Braze REST endpoint

Screenshots

v2 Generate Content Block

v2 Save Content Block to Braze

Generate Braze Connected Content Call

Generate Braze Connected Content Call - API Request


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