Braze

About the Braze app

The Braze App for Contentful streamlines the integration of Contentful-managed content into Braze, enhancing operational efficiency and minimizing the risk of errors in marketing campaigns. By automating the generation of Connected Content calls, the app eliminates manual copy-pasting, ensuring that content updates in Contentful are seamlessly reflected in Braze—an essential capability for long-lived, drip-style campaigns.

With an intuitive interface, users can easily select specific fields from Contentful entries, generate the necessary code snippets via a click-to-copy feature, or content blocks, and insert dynamic content into Braze campaigns with minimal effort. The Braze app includes 2 paths for integration, via Braze Connected Content as well as direct content syncing into Content Blocks.

Features

Connected Content

• Link your Contentful content to any campaign in Braze
• Automatically pull the latest content at delivery time
• Generate Liquid Tags to easily use in Braze editing experiences
• Preview JSON structure of data being pulled into Braze

Content Syncing

• Easily configure the Braze app
  • Assign Content Types
  • Connect content via API Key
  • Configure Content Blocks
• Generate Content Blocks in Contentful
• Choose locale for Content Block
• Send Content Blocks to Braze with selected fields

Requirements

To use this app you will need:

• Space Admin access to the Contentful space where you are installing the app.
• The Contentful API key to access to the Content Delivery API. -- NOTE: If needed, you can also create a new API key from the API keys menu in settings. You have to provide the Content Delivery API access token.
• A configured Braze account.
• Braze REST API key and Braze REST endpoint

Screenshots