Contentful Delivers Composable Content Capabilities to SAP Commerce Cloud

August 3, 2023

Contentful is pleased to announce its partnership with SAP, which brings the power of the Contentful® Composable Content Platform to the SAP Commerce Cloud. This partnership helps SAP customers easily transition to a modern composable content approach without having to replatform.

Customers today expect brands to anticipate their every need, and be able to deliver on that need anytime, anywhere, and on whichever channel they prefer. They want to be told a consistent and personalized story that weaves across their entire omnichannel purchasing experience. In an era where content is the customer experience, it is important for organizations to find composable solutions that are easy to adopt, and can empower their digital teams to create, collaborate and scale multi-brand, multi-channel, and multi-region digital experiences. 

Contentful enables faster, more profitable commerce experiences

As announced in March by SAP at ShopTalk, Contentful is the strategic composable content partner in the SAP Commerce Cloud composable offering. The Contentful Composable Content Platform combined with SAP Commerce Cloud enables businesses to power lightning-fast commerce experiences for any channel that increase conversion, eliminate silos, and empower marketing and merchandising teams to make changes in minutes. With the combined power of Contentful and SAP, customers can maximize their investment in SAP Commerce Cloud by building out a rich, integrated set of experiences without a costly replatform, while generating customer loyalty through consistent, personalized content journeys that drive revenue and growth.

Customers can get started by downloading the Contentful Composable Content Platform for SAP Commerce Cloud app on SAP® Store, announced today.

“We are thrilled to bring the power of a modern, composable content platform to businesses that use SAP Commerce Cloud through our SAP Endorsed App,” said Steve Sloan, CEO of Contentful. “This is a natural next step in Contentful’s partnership with SAP, and we look forward to empowering customers to create lightning-fast commerce experiences on any channel to help increase sales and maximize their investment in SAP Commerce Cloud.”

Contentful partner network enables evolution to composable content strategy 

Contentful is proud to share customers with SAP, including ALDO, Danone, and Philips. At the recent SAP OMR 2023 conference, Contentful shared the stage with SAP and ALDO, during which the trio of companies discussed the evolution away from traditional content management systems (CMS) and toward a composable content strategy.

“In today’s digital marketplace, organizations need to be agile, flexible and fast to stay ahead of the competition and deliver experiences that customers demand. To this end, SAP Commerce Cloud offers merchants the flexibility to compose commerce experiences that fit with an organization’s individual needs,” said Riad Hijal, global head of Solution Management and Strategy for SAP Commerce. “Together with Contentful as our best-of-breed content partner, merchants will be able to deliver unique, digital experiences faster and at scale, earning their customer’s trust and loyalty.” 

Customers can find the app on SAP Store. For more information about Contentful’s partnership with SAP, visit

About Contentful’s Partner Ecosystem

Contentful works with both solution and technology partners all over the world to help customers deliver world-class, content-driven digital experiences that support their business goals. In today’s composable landscape, Contentful’s strong partner ecosystem – made up of industry experts from leading agencies and consultancies, as well as other best-in-class technologies – enables organizations to deliver the compelling, personalized experiences that customers demand. 

About Contentful

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. For more information, visit

Contentful, the Contentful logo, and other trademarks listed here are registered trademarks of Contentful Inc., Contentful GmbH and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

add-circle arrow-right remove style-two-pin-marker subtract-circle remove