UDG

United to grow leaders in a digital world.

UDG is a leading agency for digital marketing and sales transformation in the DACH region. Since the end of 2024, it has been part of the creative, technology and media agency group MSQ with more than 1,850 employees in 22 locations.

UDG's services and solutions include consulting, strategy, creation, content, marketing technology, CRM, data and analytics for all aspects of the customer experience. With this service portfolio, UDG plans, develops, operates and optimizes seamless customer journeys across all digital touchpoints.

UDG implements digital experiences using modern composable DXP technologies like Contentful, Algolia, Vercel, Netlify, Shopware and Shopify Plus, among others. In addition, UDG teams deliver world-class content processes, creative services and data-driven marketing solutions.

UDG's CX services are Google-certified for Conversion Rate Optimization (CRO) and improve websites, mobile experiences and eCommerce channels, in compliance with the required accessibility standards (WCAG). UDG – an MSQ DX agency has an active and close partnership with Contentful since 2022 and is repeatedly certified as a Contenful Solution Expert.

MSQ DX unites MSQ’s leading digital agencies – 26 DX, MMT, and UDG – into a team of 500+ DX experts across the UK, Europe, and the USA and supports clients worldwide, including Porsche, Bosch, Vodafone and Harting.