Analytics that anticipate your next big move
Your content has a story to tell, but most analytics tools make you chase it. Contentful Analytics keeps the insights coming to you — less time reading dashboards, more time driving results.
An agent that’s always-on
Drive impact without extra headcount. Your AI copilot detects anomalies, predicts outcomes, and optimizes content automatically.
No more tool hopping
Performance data and recommendations show up right in your Contentful workflow, so you can adjust content on the fly and publish faster.
Jargon-free answers
Ask questions like “Why did engagement drop last week?” and get clear, visual answers with next steps. No analyst or SQL required.
Why settle for a scoreboard when you could have a coach?
78%
increase in conversion rate for Kraft-Heinz
87%
higher CTRs for Ace & Tate
<30 mins
for Ruggable to personalize experiences
Make every experience a winner with analytics
Marketing isn’t a spectator sport, so why settle for a tool that only keeps score? Contentful Analytics shows you what’s happening, why it matters, and how to fix it, directly in your workflow.
Your dashboard, your way
When it comes to decision-making, you need the right data on your side. Customize and track the metrics that matter to your business, not somebody else’s defaults. Build dashboards that help you move faster toward your big bets.
Dial in every detail
See exactly which content is pulling its weight — from headlines to CTAs — and where the AI thinks you can do better.
Straight answers, fast moves
Ask a tough question—like “Which headlines are driving the most clicks?”—and get instant answers, complete with charts, context, and next steps.
Optimization you can count on
Use AI to get proactive recommendations and improvements, with full transparency and guardrails to keep you on point.
Understand your audience
See who’s engaging, predict what actions they’ll take next, and shape experiences to resonate with them.
Analytics that speak everyone’s language
Marketing teams
Keep campaigns on track without digging through endless reports. Contentful Analytics shows you what’s working, why, and how to improve it.
Product teams
See how customers interact with your product content in real time. Analytics helps you spot friction points and understand which experiences drive adoption.
Website teams
Stop switching between tools. With Analytics built into Contentful, you see insights in the flow of work — so you publish faster, revise less, and launch sites that perform from day one.
Contentful customers putting analytics to work
Analytics resources to get you started
Discover all that Contentful has to offer
