A CMS is meant to centralize content management. The benefits of a content hub are lost when an organization needs more than one CMS. Multiple CMSes create content silos that require extra work to maintain, make it challenging to intelligently repurpose content and collaborate efficiently across teams.
“We originally managed our content via a Wordpress CMS—or should I say ‘CMSes’?” said one Freeletics digital product manager. “Each language had a separate website, plus its own support center, knowledge base,and blog. That’s a lot of Wordpress sites... Now, we have a simple stack with Contentful on the backend. It’s super easy to maintain.”