Black Friday has never been so chill
Retail brands that create personalized shopping journeys with Contentful are crushing KPIs and feeling at peace this holiday season.
Ecommerce success, minus the stress
Contentful empowers the biggest retail brands to stay steady, seamless, and in sync with their customers, bringing calm and clarity to even the busiest shopping moments.
Lightning-fast product pages
Make quick changes to content that keep you in harmony with the market while keeping your storefront stable
Blissfully consistent uptime
Keep calm while managing high-traffic shopping events knowing you have a reliable and robust API ecosystem.
Help customers enjoy the journey
Use data to create seamless, dynamic customer experiences that drive revenue.
Billions of API calls on Black Friday and Cyber Monday
4.6B
Delivery requests powered by Contentful across retail during Black Friday 2025
Uptime provided by Contentful for retail customers on Black Friday and Cyber Monday 2025
Delivery requests powered by Contentful across retail during Cyber Monday 2025
"Contentful unblocks our team. We don't have to spend time setting things up in Contentful, other teams can manage it and are empowered to do so. Instead, we can spend our time improving the site experience, improving the overall conversion of different pages."
Associate Director of Product Management
Ruggable
Case study
Ruggable rolls out an efficient way to manage Black Friday and personalize with Contentful
Ruggable delivers a dynamic, reliable experience despite high traffic.
Watch on-demand
Learn how to build, personalize, and scale digital experiences that perform under peak demand.
Demo
Personalize Black Friday experiences that convert
Discover how Contentful Personalization helps teams create powerful, tailored Black Friday shopping experiences that convert, at scale.
Webinar
See how Contentful + Vercel engineer for peak traffic
Learn from leading retailers who use Contentful with Vercel to create high performance storefronts, supporting increased Black Friday demand.
