Contentful Roadshow

Storytelling Meets Commerce


Talk given by Klaus Unterkircher, CEO at Bright IT, Tomasz Struminski, Head of Development at Bright IT and Hans Nilsson, E-commerce and digital platform manager at Swarovski Optik, at Blueprints 2021. In 2020, Swarovski Optik needed to transform their digital content and commerce experience from a monolithic to an agile, headless and serverless approach. Hear from Hans Nilsson from Swarovski Optik, to learn how he worked with the team at Bright IT and Contentful to pull off this transformation and create composable experiences in just a few months.

Recorded on
April 8, 2021
16 minutes
Watch now

By submitting the form, you agree to our Terms of Service and acknowledge our Privacy Policy.


Klaus Unterkircher
Founder & CEO
Hans Nilsson
E-commerce & Digital Platform Manager
Swarovski Optik
Dr. Tomasz Strumiński
Head of Development

Contentful top picks

How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Whitepaper: The modern website strategy guide
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle