Event talk

Panel discussion: Contentful bake-off

Personalization trends you need to know — plus how to whip them up!

Four team members seated at a desk with "The Big Bakes" logo and text "Where content creativity takes the crown" on wall behind them

Content is the foundation of great digital experiences — but what about personalization? Did you know it drives customer value and helps you hit KPIs? Watch this discussion from our London “Contentful Does Bake-Off” event to learn how to spin up personalized experiences with AI.

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Gain insight from in-house experts

Learn how to harness the power of personalization to optimize customer experiences and drive innovation in your marketing operations with insight from the Contentful Solution Engineering team. They'll cover how to:

  • Start building personalized experiences based on customer behavior.

  • Use data to test variations and optimize your personalization efforts.

  • Serve relevant messages and offers to an endless variety of audience segments.

  • Understand your customers — including how their offline experiences inform online interactions.

Meet the panelists:

  • Charlie Bell, Senior Director of Solution Engineering EMEA at Contentful

  • Charlotte Todd, Retail Marketing Expert at Nails Inc, Reiss, and Net-a-porter

  • Andy Kaiser, VP of Product at Contentful

  • Rachel Neath, Senior Project Manager at E-ON Next

Meet the panelists

Charlotte Todd, Retail Marketing Expert at Nails Inc, Reiss, and Net-a-porter

Charlotte Todd

Retail Marketing Expert

Nails Inc, Reiss and Net-a-porter

Rachel Neath, Senior Project Manager at E-ON Next

Rachel Neath

Senior Project Manager

E-ON Next

Charlie Bell, Senior Director of Solution Engineering EMEA, Contentful

Charlie Bell

Senior Director of Solution Engineering EMEA

Contentful

Andy Kaiser, Co-Founder & CEO, Ninetailed by Contentful

Andy Kaiser

Co-Founder & CEO

Ninetailed by Contentful

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