How beauty brands are using technology to modernize content and transform customer experiences
Cosmetics brands like Sephora and Shiseido are reimagining how they connect with customers in a digital-first world.
Delivering world-class digital experiences is a top priority for beauty and personal care brands, but the path to transformation isn’t always straightforward. Too many teams are working in content silos, resulting in inconsistent digital experiences across channels and an inability to deliver experiences quickly enough.
Streamlining data, content, and collaboration are essential as beauty brands focus on creating and improving the modern digital experiences customers now expect.
Jake Fischer, Senior Enterprise Account Executive at Contentful joins Glossy for a fireside chat to discuss how leading enterprises overcome common roadblocks and how beauty brands, like Sephora and Shiseido, are reimagining connecting with customers in a digital-first world.
Tune in to learn more about:
Solving common challenges to delivering great digital experiences.
Scaling content operations across brands and regions.
Using personalization to boost engagement and ROI.
How other brands are building customer-centric experiences.
Senior Enterprise Account Executive
Contentful