From Instagram phenomenon to a cult fashion brand
Selling beauty products and fashion online is hard — unless you’re Glossier. The US-based, direct-to-consumer beauty company has a cult following among millennials, and recently expanded beyond its home market to Canada and the UK. In the past year, Glossier has tripled its revenue and now generates more sales revenue per square foot than the average Apple store.
Well-designed products, savvy marketing and strategic hiring have all contributed to Glossier’s success. This webinar focuses specifically on the organizational decisions and technology choices that helped Glossier win over young audiences and scale its online operations. Topics covered in the webinar include:
How to replatform your legacy website
The technical architecture powering Glossier website and how it evolved
Relying on internal development team vs. hiring outside contractors
Bridging the editorial-engineering divide
Running A/B tests, localizing content, and more
The webinar guest is Glossier CTO Bryan Mahoney, who architected and led the transition to their current technology stack.