Webinar

From Instagram phenomenon to a cult fashion brand

How Glossier is building the ecommerce stack of tomorrow

Learn how to keep your organization agile and ensure that new tools get adopted.

Selling beauty products and fashion online is hard — unless you’re Glossier. The US-based, direct-to-consumer beauty company has a cult following among millennials, and recently expanded beyond its home market to Canada and the UK. In the past year, Glossier has tripled its revenue and now generates more sales revenue per square foot than the average Apple store.

Well-designed products, savvy marketing and strategic hiring have all contributed to Glossier’s success. This webinar focuses specifically on the organizational decisions and technology choices that helped Glossier win over young audiences and scale its online operations. Topics covered in the webinar include:

  • How to replatform your legacy website
  • The technical architecture powering Glossier website and how it evolved
  • Relying on internal development team vs. hiring outside contractors
  • Bridging the editorial-engineering divide
  • Running A/B tests, localizing content, and more

The webinar guest is Glossier CTO Bryan Mahoney, who architected and led the transition to their current technology stack.

  • Video Time

    Video Time

    1 Hour

  • Recording Date

    Recording Date

    December 11, 2018

  • Audience

    Audience

    Product Managers, Digital Leaders and Digital Strategists

Watch the recording now

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Speakers

Artas Bartas Headshot

Artas Bartas

Senior Product Manager

Bryan Mahoney Headshot

Bryan Mahoney

Chief Technology Officer,
Glossier

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