Industry segmentation patterns
How leaders in ecommerce, SaaS, and financial services group audiences for personalization
One-size-fits-all messaging isn’t enough to capture customer attention — they crave something personal. To deliver on this, companies must strategically segment their audience. Here’s how some of the largest industries tackle this.
Which segmentation variables are the most valuable
SaaS
Technology companies prioritize behavioral and firmographic variables.
Ecommerce
Online retailers consider location the most when grouping audiences.
Financial services
Like SaaS companies, this industry looks at firmographic and behavioral variables.
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