Capturing the beauty of content and commerce: flaconi's MACH journey


MACH architecture is the only way for online retailers to be able to differentiate and deliver excellent shopping experiences.

In this webinar, premium online perfumery flaconi explains why they ditched their legacy system and chose an agile combination of Frontastic’s frontend optimization and Contentful’s content platform.

Key takeaways:

  • Understand why shifting to MACH is the only way to build differentiated commerce experiences

  • See how Frontastic and Contentful are the perfect tools for building outstanding user experiences

  • Learn why choosing the right tech stack makes both development teams and business teams more productive

Recorded on
22 July 2021
44 minutes
Watch now

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Juan-Camilo Montoya
Technology Partner Manager
Nina Jonker-Völker
Head of Partnerships
Adeel Younas
Head of Engineering
Webinar Partners



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