As customer expectations grow more sophisticated, CPG brands are reimagining every touchpoint through the lens of emerging technologies. This report highlights the most transformative trends shaping consumer experience today — and what brands must do to stay ahead.

Key highlights:

• Agentic AI & personalization: Explore how self-initiated AI experiences create smarter, more natural customer interactions without human intervention.

• Synthetic personas: Learn how CPG brands use AI-driven digital twins to simulate consumer behavior and accelerate product innovation.

• AI influencers & social commerce: See how virtual personalities are changing the face of brand engagement — and learn the risks of losing authenticity.

• Composable commerce: Learn how flexible, API-first tech stacks empower brands to customize CX across digital and physical channels.